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Our Pillars

We operate at the intersection of modern crop protection, local processing, and direct-to-market logistics.

Enhancing Harvests

Creating Value

Expanding Reach

Spreading awareness about innovative fruit protection methods to combat pest damage and extreme weather, minimising harvest loss and ensuring more of what farmers grow actually reaches the market.

Training farmers to convert lower-grade mangoes into value-added products, transforming what was once considered waste into an additional source of income.

Connecting farmers to Farmer Producer Organisations for access to financial resources, and linking them to mango-based startups and physical and digital farmers markets for direct buyers beyond the traditional mandi.

Enhancing Harvests

Across the mango orchards of Uttar Pradesh, fruit is routinely lost before it is ever picked. Fruit fly and bad weather mark the skin, and a blemished mango drops a grade no matter how well it was grown.

The Kavach bag, developed by ICAR in collaboration with Meta AgriTech, answers this simply: a treated paper sheath goes over the young fruit and stays there until harvest.

The insect never reaches the surface. The peel comes through clean and bright, export grade, and the orchard needs far less spraying than before. We carry these bags to small growers free of cost and run in-person workshops and information sessions in the orchards themselves, tying the first bags by hand so every grower can repeat it alone. Over 1,12,000 bags distributed so far.

Creating Value

A better mango is only worth more if someone pays for the difference. Bagging lifts fruit from ordinary grade into export class, and that single reclassification is what moves the price a grower is offered. But not every mango makes the cut, and the fruit that falls short has always earned its grower next to nothing.

We work with farmers to turn that fruit into something else : puree, dried mango sheets, products that hold their value long after the season ends. What was waste becomes a second income from the same tree. Spraying less saves money too, and keeps chemicals away from the families who live among these orchards.

Value, here, means being paid properly for what the land already gives.

Expanding Reach

Fixing the fruit is the smaller half. A grower with a flawless crop and only one buyer still takes whatever that buyer offers. So we widen the road to market.

With IRADA, growers are enrolled into Farmer Producer Organisations, where countless members negotiate together instead of one man standing alone at the mandi gate.

Through the Lucknow Farmers Market and LWM, they sell straight to the households eating their fruit, with no commission taken in between.
(652 kilograms moved this season at around ₹320 a kilogram, against mandi rates of ₹15 to ₹25)

We also place farmers’ contacts with mango businesses like Nutty Village and digital marketplaces like Ghumeja, so the connection outlasts us.